How was the Legia Training Center Created?
On April 26, we held the seventh session of the fourth edition of the Legia Sport Business Programme. The main theme of the meeting was a large-scale approach to sports projects and daily operations in professional sports. The session culminated in a
Kick off: the recruitment for the 5th edition started
On Saturday, April 26, 2025, Legia Sport Business Day took place at Legia Training Center – a unique event promoting the 5th edition of the Legia Sport Business Programme. The meeting brought together dozens of sports, business, and sports marketing enthusiasts who
Big game behind the scenes
Matchday organization is a precisely planned operation where every minute and every task counts. As part of the Legia Sport Business Programme, students have the opportunity not only to gain theoretical knowledge but also to actively participate in the work of the
It all starts with football
We love football, but the world doesn’t end with it. Sometimes, it actually starts here! During the fifth session of the current edition of the Legia Sport Business Programme, we discussed multi-section clubs, where various sports disciplines successfully coexist alongside football. People
Gaming and Esports: The Future of Sports Engagement
3, 2, 1… EXE! Let’s go! The first session of the Legia Sport Business Programme in 2025 was dedicated to gaming, esports, and fan engagement. Exceptional speakers shared insights on how various aspects of sports and different fan groups can be integrated
Marketing and communication covered
December… Cold… The sun shows up just once a week… So where do we get all this energy from? Thanks to our conversations with the participants of the 4th edition of the Legia Sport Business Programme at the Legia Training Center during
Matchday management
There will always be competition at the heart of sports—on the pitch, court, track, or court. To ensure every fan can derive satisfaction and enjoy an unforgettable experience, teams of professionals work tirelessly to deliver countless elements of the spectacle. Participants of
Kick-off of the 4th edition
24 participants and over 30 alumni from previous editions of the Legia Sport Business Programme gathered on Sunday, October 27, at The Box in Legia Stadium to inaugurate the fourth edition of our unique program. The attendees were welcomed by Tomasz Zahorski,
SportMarketing.pl announced media patron
If you want to go fast, go alone, but if you want to go far, go together. The Legia Sport Business Programme is a project based on trust in collaboration and the synergy that comes from combining skills. That’s why we are
Webinar: Successful Personal Branding for Sports Managers
How to consciously build your personal brand on LinkedIn? 🤔 What should you focus on when creating and developing your profile? 💼 Which practices turn off your audience, and which guarantee success in expanding your network? 🤝 How to create engaging content?